- Understand their users
- Identify current pain points
- Highlight business opportunities
After launching their MVP, Comet needed recommendation to guide them toward their V1. I focused on user-research, personae, user-journeys, delivering an experience map to highlight business opportunities.
Understand your users
The first step was to find archetypes through developers who want to become freelancers. The client had a very specific idea of what they wanted their target to be, but not necessarily aware of what the market looks like. So, crawling data and studies, quantitative surveys, we found 3 big archetypes: The beginner who wants more autonomy, the start-up enthusiast, and the former lead/senior dev who wants new challenges.
Sometimes, we tend to focus so much on product experience that we forget there is a “before the product” and also an after.
It’s a great reminder to analyse the whole user-journey, even the steps not initially planned in the product, just in case we miss something!
The steps initially targeted by the start-up were in the grey background, between searching a mission and answering a job offer.
Understanding the motivations of becoming a freelancer, and what’s happening inside and after the mission were great hints to understand user’s fears & desires.
The idea of this mind mapping is to have an overall vision of freelancer’s life.
– Blue circles were tasks handled by Comet at the time
– orange ones were opportunities
It was a effective way to represent area’s of improvements.
1 year after this recommendation deck, Comet organized meet-ups & events. With a better understanding of the context & iterations in their service, they provide great service to freelancers, including job guidance, estimation of your value and an active community.