Comet

Help a start-up identify theirs pain points and opportunities

Understand your users
The first step was to find archetypes through developers who want to become freelancers. 
The client had a very specific idea of what they wanted their target to be, but not necessarily aware of what the market looks like. 

So, crawling data and studies, quantitative surveys, we found 3 big archetypes: 
The beginner who wants more autonomy, the start-up enthusiast, and the former lead/senior dev who wants new challenges.

First sketch user-flow : Goal was to identify the different product's interactions phases. 
Not the same state of mind when you're discovering a service than when you're waiting for an approval.

Experience map 
Sometimes, we tend to focus so much on product experience that we forget there is a "before the product" and also an after.
It's a great reminder to analyse the whole user-journey, even the steps not initially planned in the product, just in case we miss something!

The steps initially targeted by the start-up were in the grey background, between searching a mission and answering a job offer. 
Understanding the motivations of becoming a freelancer, and what's happening inside and after the mission were great hints to understand user's fears & desires. 

Here is the complete Freelancer's journey, from deciding to change your status to find a mission.

Helping you identify opportunities 
The idea of this mind mapping is to have an overall vision of freelancer's life. 
Every circle is something that exist, like "networking", or "looking for a mission".
Blue circles are tasks handled by Comet at the time, and orange ones are opportunities.

Today (at least in 2018) Comet is organizing meetups & events. :) 

Mind mapping to identify where Comet was actually involved, 
and find out business opportunities they could use to help freelancers.

With a better understanding of the context & iterations in their service, 
today Comet provides a great service to freelancers,
including job guidance, estimation of your value and an active community. 

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