The client had a very specific idea of what they wanted their target to be, but not necessarily aware of what the market looks like.
So, crawling data and studies, quantitative surveys, we found 3 big archetypes:
The beginner who wants more autonomy, the start-up enthusiast, and the former lead/senior dev who wants new challenges.
It's a great reminder to analyse the whole user-journey, even the steps not initially planned in the product, just in case we miss something!
The steps initially targeted by the start-up were in the grey background, between searching a mission and answering a job offer.
Understanding the motivations of becoming a freelancer, and what's happening inside and after the mission were great hints to understand user's fears & desires.
Every circle is something that exist, like "networking", or "looking for a mission".
Blue circles are tasks handled by Comet at the time, and orange ones are opportunities.
Today (at least in 2018) Comet is organizing meetups & events. :)
today Comet provides a great service to freelancers,
including job guidance, estimation of your value and an active community.