What are the main clients/users, their user-journeys, their pain points and how to improve all this?
I did this task on the 3 main personae identified, bringing solutions to their very own pain points.
Here is one example with Emilia, 30yo, moving in a new place.
The exclamation marks are the identified pain points. Those are the steps I will focus on.
To avoid this pain point, the idea is to have a "smart wishlist".
From a "room" landing page, you can create a list, and you will select the products you want to add. It's also a business opportunity to include cross-sell products.
Technically, it's product category suggestions according what people usually search/buy, from big furnitures, to "nice to have" decoration objects.
- you can remove what you already have and don't need to buy.
- you will not forget something in store
- you don't have to search the right category page for each product (which was a pain point),
we provide a link so you can check directly what you're looking for.
So we suggested a new, user friendly, mobile funnel.
You can already discover the products, and be informed when the collection is launched.
while solving current users pain points.